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The Digital Consumer: Profiling, Asymmetry, and the Quest for Fitting Consumer Safeguards

The Digital Consumer: Profiling, Asymmetry, and the Quest for Fitting Consumer Safeguards

Online marketplaces offer convenience and ease but also influence consumer purchasing decisions through 'persuasion profiles' built on data and automation, potentially rendering them vulnerable. European consumer laws, aimed at protecting specific vulnerable groups, may be inadequate to address the broader power imbalance between such powerful digital platforms and consumers.